We must view flipping and pitching differently then. I've always found flipping to be when you pull off a certain length of line, about arms length, while the lure hangs about rods length down, and use that to flip the lure to where you want. THis is with the spool locked. Basically swinging the lure out to where you want it to be using only the line that you were holding in your non casting hand, combined with the length of line that th lure was hanging from the end of the rod tip with.

Pitching is much like flipping, but using a free running spool to get the distance you need after swinging the lure out from you. You basically modulate the line speed with your thumb, or have the bait caster set up properly to feed the line out with as little spool resistance as possible while still controlling "professional over-run". Shaw Grigsby, Denny Brauer, Derrick Remitz, and others have done videos on it that are pretty good. I can't access them from work, but I can send a link from home tonight if I remember.