Television and the Internet have definitely played a role in making hunting what it is today. We can't get away from hype and advertising. People see what the 'professional' hunters are doing and want to be able to do the same thing. "Since Michael Waddell kills a great big deer that came into his X grunt tube and his X scent trail while he was in his X ladder stand shooting an X bullet out of his X rifle, if I use that same gear I can kill those bucks too!"

Well, most (some?) of us know that isn't the way it works. I'm sure if Michael Waddell hunted in the same spots wearing no-name clothes with Grampa's old rifle he would still kill the same deer. Of course nobody would pay him to hunt, so he probably wouldn't be hunting the same spots, so he wouldn't get the same opportunities. Kind of a vicious cycle. It's the opportunities that they are offered that kill the deer, not the name of their underwear. But seeing it and hearing it all around us sinks in to all of us in different amounts. Some will go along with it, some will stick with what they know works.

I won't knock anyone for trying new things (although I may laugh at some of them). Some seem a little overboard, but if people didn't try new things we would be killing deer with clubs and eating them in our caves. That would be fine with me as long as I can get a club in the new Mossy Oak Infinity pattern

rw