I would not say that everyone has been affected. Most of the fellars I hunt with still keep it simple and do not use all the gadgets and scents. This time of year a good pair of Carhart bibs (no camo) and a good jacket and gloves is about it. Country boys keep it simple. Heck, I dont even like watching all the dang hunting shows that are out there. Gets you burnt out before hunting season even gets started. I do understand what you are saying and agree that there is a lot of commercial nonsense out there.