See it all the time too - I like gadgets as much as the next guy - I wouldn't trade my trail cam for anything!
But - I'm a minimalist when it comes to deer hunting. Sometimes when bowhunting - I don't even wear camo. I think alot of it is hype. Then too there is GOOD gear.
I definitely don't turn my nose up at all that is advertised in my face - but I'll bet I don't even try out 5% of what I see. I like hunting they way I learned! I wont change my undergarments because a dozen adds on a hunting show tell me too!
I think my point is that we haven't ALL BECOME what is portayed as truth.
FH