I try not to took newb out hunting right away.
I do take them scouting. And hiking pointing out droppings and scrapes, and what I can tell from the area. Such as food source, shelter, water, trails they use.
Many times I can even just be at someones house, walk in the backyard and point things out that they weren't aware of.

Also when scouting I will point out how quite the woods are when walking.
That's because they know we're here,
Then have them sit quiet for 10-20 minutes, and you start to hear the creatures of the woods as they get comfortable with your presence.
Many people expect instant gratification when first time out.
Takes many hours/days in the woods to be effective