But there is more than just salt in these licks??? There are several other minerals including calcium. Look...You can believe me or you don't have to. Ill show you the proof. I believe you'll be surprised. And listen. I don't doubt for one second that the generic stuff works... You obviously have proof of some beautiful deer that come to these pictures. Im just saying to the starter of this thread that I and other hunters have used this product with great success...Regardless of the price.