i use the shooters choice now and i like it. i've used their bore solvent for a very long time and have always liked it. then i started to use their other products and liked them as well. so now i primarily use all of their product line for cleaning and maintenance. i'm not saying that they're the best, but they are good products. i like the stuff, and i've wanted to use one product line anyways.
from recommendations from this site several years ago i've used sweets 7.62 with good results as well. i feel that any of the ones that have been listed so far will work well. i guess it may boil down to availability if you like to buy stuff loacally. most of this stuff can be had easily on line if you don't mind waiting a few days for it.