What do you do when you have been " made" by deer? Do you go on and hunt that specific area at that time or do you retreat and go somewhere else?

I suppose it depends on where I am hunting and if there is a specific deer I am after. There have been times I was " made" , usually on afternoon hunts and I retreated to another area. At other times I went ahead and hunted the intended area or spot. Do you have a specific rule and always follow that rule or do you play it by ear sometimes?