Yep, a lot of people are now turning to reloading. I started a couple of years ago when I noticed the Winchester Power Point and Remington Core Lokt and Federal Blue box stuff jumping from $8 a box to $12-15 a box. I haven't shrunk my groups too terribly much since my shoulder wont let me shoot enough, but I have learned a whole lot more about shooting and what goes into it. Not to mention that my reloading press and initial investment paid for itself in the first 6 months.