Whitetail Addiction is pretty much the same stuff, but is cheaper and comes in the same form. Like Deerslayer says, unless you mix it, or it gets ALOT of rain just forget it. Its best to get the liquid. When starting a new spot, I get the block form and bury the block, then clear all vegation around, and pour the liquid all around above it. They seem to hit HARD no matter when I put it out. However do to laws and personal preference, I only use it during the summer months.