Well, hunting is a very personal thing, and everyone hunts for their own reason and values different aspects of the hunt. I guess some folks mainly care about how big of a deer they can "grow". While this certainly doesn't represent the vast majority of hunter's interests, I suppose it could be mainly geared toward land managers to give them ideas from a "hunter's" point of view.
With that being said, I don't care for it either. His hunting style, land management, or his over-priced sponsors.