I looked at the Nikon archers choice vs. the bushnell with arc. I found that the endorsments don't make the product any better. The Archers choice is limited to 100yrds of range and doesn't provide the angle in the display, it's best price tag is $215. The Bushnell Chuck Adams gives the angle in the sight picture and ranges out to 800yrds on a reflective target and 200 yrds on a deer with a price tag of $250. Before I shopped them I would have gone with the Nikon based on reputation but I am sold on the Bushnell with ARC.