Looks like all the other manufactures are trying to keep up with the performance and popularity of the Nosler Acuubond.Kinda like Hornady and all the others did when Nosler came out with the Ballistic tips...now look at how many companies manufacture a bullet with a plastic tip..they pretty much all do--just using a different name for the bullets.
Edit: ps ; performance of the bullet upon impact will tell the story on the success of the bullet.