The Fitzgeralds sell this product and promote it as a cover scent: it is supposed to make you smell like a deer. I don't know how effective it is as a cover scent, but I often spray some on my boots when I walk to my stand. Last year three yearlings followed my footsteps directly to my ladder stand (two of them were even sniffing the ladder rungs) while a 6-point came across my trail, stopped like he was hit by a 2 X 4, then slowly began to follow my footsteps.