I think LW will survive because there are a lot of hunters out there that have to have "the best" and too often, the best it thought to be the one that costs the most and has the coolest advertising / most hype. I bought into the LW hype last year and picked up a sit and climb. Tried it once and took it back to the store because it did not "fit" me. I'm 6'6" tall so when sitting on the bar and pulling my platform up, my knees would ram into the tree and I could only get a couple of inches of climb advance out of every move. I can't even give an opinion on if they are comfortable or not because I never got to the point of sitting in it.