ORIGINAL: fingerz42

Thats marketing. Thats what you do. You brag up your product and make it seem as others are inferior. Now they make dual cams unlike anyone else. It is uncharacteristic for Mathews to go with a dual cam, but they saw a chance and took it. Mathews saw that the dual-cam bows could be brought up a notch, so they did it.

Right now Mathews is just playing the game. Right now the name of the game is SPEED, everyone wants SPEED. Speed is overrated, but right now it is paying off. Look at PSE, they came out with the X-force and it sold like hot cakes because all people could see was 348 fps. OH WOW. Then they come up with the slogan "you've been caught" or something... Seriously? Like speed is the only factor to make a good bow? So because PSE brought out this fast, low brace, unforgiving, rough drawing bow, and now they claim to have "caught" Mathews?! Really?? Come on!

So Mathews has to play along. What sells? Obviously, this speed garbage right now. So they say lets make a speed bow. Well, we cant get 350-360 out of a single cam. So lets do it with a dual cam. So they do. Now its the first or second fastest bow on the market..(Omen may be #1) and it has the MATHEWS name on it. So guess what... Its gonna fly off the shelves!! People ordered it before it was/is even released. People have orders for it right now! Who does that before they shoot a bow?! Thats just nuts. PEOPLE WHO ONLY CARE ABOUT SPEED. Thats who preorders a bow theyve never shot. A smart individual that buys bows based on performance does not do that blind buying crap.

So to appeal to the consumer, lets put out SPEED. Think about it, if you want to make money in todays Archery business, what kind of bow would you want to sell?