Ed, I agree I pay little attention to Magazine ads, or even TV ads. I trust listening to guys that have hands on experience with lots of equipment. Then do my own hands on testing. Move what I don't care for, and keep the winners.The Forums are a Great place!!
I have a feeling we are not in the majority in the Bowhunting community though. I have friends that have to try every gimmick they see advertised on their favorite hunting shows.
Dan