One of the guys I know, a very respected bowhunter around these parts, just opened up a Bowtech/Diamond dealership. Don't know how well he will do. He owns the shop, so there is no lease/rent on a building. He also is a sheriff in our county, so it's not like he is relying solely on the archery business to support his family. Nobody sells Bowtech anywhere even close to him either...that's a plus. All the other shops around have either gone under already, or are struggling to stay afloat.