Pentax has some very good offerings... as does Sightron, Nikon, Burris, Bushnell, Zeiss Conquest, Leupold, Kahles, Trijicon, etc. all of which are cheaper than the high end Swaro's. The AV Swaro line is very impressive at a considerably lower cost than the Z-6 line. The reticle choices are varied, so that the thin crosshairs would be typically used only for targets or long range P-dogs for example. Also, one needs to decide on FFP vs. SFP designs. I think we are on the same page here. There are many very good choices out there for less than top dollar prices.