I understand what goes into producing equip. , but there also comes a point of over engineering something and pricing yourself right out of the market......pricing so dealers can make a reasonable profit is a good thing as well, I'm just curious how many dealers are going to stock a stool that will most likely sit around thier store all year cause no one wants to pay $200 for it, no matter how well built or comfortable it is........kinda reminds me of the Lone Wolf ladder stand, how many of those do you suppose LW has sold over the past 3 years at $500 a pop Don't misunderstand what I'm saying here, I believe this stool is probably the most comfortable one on the market, but the weight and the price would keep me from even trying it out, I carry almost 45lbs. in the woods with me now for turkeys, I don't need to add another 10lbs. to my pack, and i sure as heck ain't gonna leave a $200 stool out in my blind for someone to steal..........

As for the video Todd......you buy mine I'll buy yours.