RE: Muddy sticks
How many average hunters dropped $400+ on a Double Bull blind. How many guys dropped $190.00 on a LW treestand? How many guys drop $2,000.00 on a pair of Swarovski binoculars?
For every industry - there are a variety of market segments that are willing to pay a certain amount of money for superior products. We tap into a huge market because of the number of applications that a stool can be used in. Consider for a moment, turkey hunting, deer hunting, duck hunting, dove hunting, prong-horn antelope, elk,mule deer,fishing, and I won't even get into soccer moms and other sports.
Some people get it - some don't. At the ATA we had quite a few people straight-up tell us - I won't pay that much. We hadas many or more industry guys that didn't care what the price was because they were sick of sitting in junk chairs for a hundreds of hours each season. The guys whoget it - get it. The ones that don't have a bunch of cheap alternatives to choose from. Ours is guaranteed for life, andunlike treestands, sticks, andblinds - you only need one!
They make buckets everyday!