It's called private labeling and it happens industry wide in all manners of products, not just trail cams and hunting stuff. Go to the drug store, look at a bottle of tylenol then look at the bottle of store brand acetemetaphin (sp). How bout your breakfast cereal? Same thing. Same thing and alot of times made by the same manufacturer, sold to competitors to be labeled differently. Chevy-GMC, Ford-Mazda...... It happens in all forms, not just trail cameras.