IMO Leupold is changing their marketing, and for that matter their dependability model.

If you notice a lot of mfrs. are going to the marketing model of having to have something NEW every year. Heck just look at Barnes bullets if you do not believe me. The days of delivering consistent day in day out quality is out, and gimmick marketing ploys are in.

I hate to see Leupold lower themselves to this marketing ploy. They were very consistent for a very long time. But I guess times change.

Leupold has already abandoned their 100% made in America reliabilty. Once they did this I knew it was going to be a down hill slide for them.

I have several Leupold's, and I have no plan on getting rid of them. However I will study their new products extensively before I buy another one. I used to be able to buy the Leupold with no worry about quality issues, but I no longer have that faith. Tom.