There was a ton of commercials and infomercials on the VS1 last season but havn't heard anything from them this year. From what i remember is that there estrous urine products are supposed to contain the urine of on;y one single doe in estrous. They claim that all the other brands contain the urine of multiple deer and that the whitetail buck can distinguish that. Also last year i never saw it in any stores but i heard that you have to order directly from them because they believe that in order for it to effective it must be bottled and shipped directly to the customer to ensure freshness. I'm not sure if they are now making urine in the stick form but last season they carried a product called "Deer Herd in a Stick". They say to use it on mock scrapes. Is that the product that you got?