There is no doubt in my mind that Mathews is feeling a little pressure from Hoyt. Every shop I' ve gone into says that the Hoyt line is selling just as, if not better then Mathews. I personally like Mathews bows, but think that the Hoyts are also nice. Mathews is just proving a point, and now it' s time to see what Hoyt is going to come back with! Mathews has done nothing wrong, but show people out in the world that you really have to look into things! I see the same thing going on in adds between Zebra twist and Winners choice! It' s all advertising and trying to win over people! Mathews in my opinion really doesn' t even need to advertise as most people in the archery world know of them and feel they are the best bow money can buy!