Well I guess if you know exactly what you want then you don't need to shop there. But if your not sure it sure is nice to be able to compare them. Lets say you are a die hard leupold fan but your not sure what model you want. Well guess what, they have every model and you compare them side by side. And if you want you can compare them to other brands that are similar. If you don't think that is a good thing don't bother with it. I think it's awesome. When I bought my varmint scope I looked at several scopes some of the being leupold, and to tell you truth I wasn't that impressed when I compared them to other scopes. I am really glad I had the chance to do that instead of just taking everyones advice that they are the king of optics.

Order your stuff from the internet and hope you like it when you get it. I prefer to go look at it and have the option to try it out and take it back if I'm not happy with it.

As far as someone getting a cheap simmons from there and thinking it is better, then they are ignorant. However they would have the chance to take that cheap simmons and compare it with something better while there and make an educated decision on what they wanted to buy. I just don't see how that can be bad for the customer.

Paul