I was reading some things at work about the bushnells and the nikons, the bushnells are on a average 20-50 dollars more and dont range as far nor a better laser or magnification, i suprised to read that but its there and having played with a bunch of them i like the nikon 550, and 440, for around 200 they range far out good lasers, and i really like the scan on them. but hey everyone is different, those just happend to be the ones i like for the money