This is a WIN-WIN situation.
It clearly raises people' s awareness of Darton' s C/P/S. When a company as prestigous as Hoyt starts using their design, others that may never have heard of Darton now do. It should lead to increased Darton Sales. Darton also receives fees from Hoyt.
It is a Win for Hoyt and it' s customers as they are getting a better product with level nock travel. As I said it' s a WIN-WIN.