In all honesty Fran if Jeff made it cheaper he would lose his market

GWW is very smart, he is marketing to that 10-20% of hunter who wants what others don't have(stores not hunters).
I myself am still looking for that perfect bowhunting jacket. I can tell you this:
It's Fleece
Great quiet zipper
Sleeves are fitted can be adjusted at the wrist(no velcro)
Nice fit under the arms, no sagging or puffed out.
Draw strings for the bottom
Mock Collar(like the golf shirts)
Same Jacket in waterproof also
Pants to match, for the life of me I cannot understand why jackets shirts today have huge collars[:@]