That could come from many different things, economy, popularity, etc...etc...etc... Just like the guy that owns the shop closest to my house, he sells all those too but HE pushes the bowtechs the most (that is what he shoots too)...I also feel it has a lot to do with what a lot of the guys are shooting.....Example: A guy walks into the pro shop never having shot a bow before, he looks around and starts asking questions. The guys in the shop shooting and the owner all own and shoot"said bow"(enter any manufacturer), well that fella that hasn't ever shot a bow or been around them much or even the guy that hasn't bought a bow in 10 years and is out of the loop on what is the new hot bow is going to lean to what he is seeing tha most of.....Not scientific but it is what I have seen before, I have seen this happen with a not so popular (well known)brand and I was part of it!!!!