ORIGINAL: gzg38b

Being an MBA student who just finished my first graduate marketing class, I'm wondering how Bowtech plans to position the Ross line to compete in the marketplace without competing directly against their Diamond line. How will they differentiate the Ross bows from the Diamond bows, given that they are basically the same design?

Both Diamond and Ross are high end parallel limb single cam bows that are very similar to one another. I'm not sure I understand why this move makes sense for Bowtech - unless they plan on changing either the Ross or Diamond brand to target different market segments.