Exactly rackaholic. I think it's hilarious when I see these people buying this stuff up thinking it's gonna score em bigger deer. Yet another reason these big names in huntin piss me off. They're rolling in the money laughing at all these gullible people buying these unnecessary products. They probably don't even use their own products when they're not on camera. If I kill a big deer, it aint because I was using a certain product, it's because I spent time in the woods gaining experience and knowledge about what I'm hunting.