I am sorry to tell you but your bow shophas Miss Informed you on the General.
I work as Pro Shop Manager and Dealer for Bowtech, And can tell you that the Bowtech General Does require a Bow Press.
If you need further clarification please call Bowtech and they will tell you this.
When the General was first released there were a few that were mistakenly labeled with a tag that said they didnt need a bow press to work on them but Bowtech took the steps to notify the public of this and corrected the mistake..
The Bowtech Guardian is the one that dosent require a bow press to work on it.