It's kinda' fun to read all of the varying answers to thisquestion. Last year was my first year bow hunting. One piece of advice that I read on here I really took to heart. That was "aim for the exit hole". I do pick a spot, but it's not one I can see. On each of the four deer I killed, I was aiming for the "imagined" spot where I wanted the arrow to exit after doing the most damage. All I can say is that it worked for me.