The ability to CONSISTANTLY kill mature animals

The ingrediants for that ability are many and some certainly have more than others, but i think that is the MAIN thing companys look for. Obviously comapnys like RutJunkie and HB are looking for guys who do that on video.

In my opinion - Other companies (like broadhead companies, arrow companies...etc.) are looking for guys who kill a lot of deer and are respected and looked up to by other hunters in that area. They are hopeing that others will see that "Wow, John Doe kills a lot of big deer and he shoots Carbon Express Arrows, therefore if i get carbon express arrows so will I!"

...a little extreme, but i think thats basically it