Arthur.....It works both ways. There are people who know a TON about hunting....that I wouldn't want as a "front-man" for ANY product I was trying to market.
At least.....when you put the "like-minded" people out front.....there's one thing you don't have to worry about.
I can't speak for the yahoos you mention....but I'll take the less-informed pro-staffer over the obnoxious well-versed "pro" in every circumstance.
That's all I was saying.