David: I think you are correct. I really have had very good results with Black Mag'3 but have constantly been advising them that availability is number one and price is number two. I know getting a new powder on the market for a single product company is a real difficult thing to do but they have to understand that in the beginning. I hope that if this new powder is actually supported by a powder company like Accurate then they may have better distribution capability. It sounds like it is being processed similar to smokeless as the "extruded with a hole in the grain" description sounds like other smokeless powder I have had. As an older single body hunter I have to drop elk fast or they get to where I cannot retrieve them so I really like the possiblity of a fast second shot. Black Mag has allowed my Omega to do that. I have had elk dead on their feet and they still go almost a half mile before stopping. If they get an adrenalin rush they can go forever. (added information) According to a tech at Western the powder is not going to be available until after the Shot Show in February. It is not a rehash of the ascorbic acid based powders. It does require a hot 209 to ignite so the White guys probably won't be interested but Whites will shoot anything you can stuff down the barrel so it doesn't matter. I could not get a price indication. If it is being produced similar to regular smokeless and on the same equipment it is possible that they may keep the price reasonable. As far as distribution they should be in better shape than Magkor as they already have a distribution network for Western/Accurate powders. I am really interested in this one.