Ibelieve most all of Hornady's boxed ammo says, "Custom" on it. Kind of like all the consumer packaged goods companies that want us to believe that the word "Premium" on their boxes warrants us paying extra $$$ for their stuff.

I have 1 rifle that CRAVES Hornady factory ammo,but I have2 others that are indifferent to it. I'd say it's worth trying a box.

FC