Its certainly not magic in a bottle. I think people use too much of the stuff at the wrong times. When it doesn't work they cuss it. The truth isyou can put it out 20 times and it not work, the 21st time a buck could catch the trail and come investigating.

Drag lines are more effective than just pouring it around your stand. cover more ground and increase your odds of a trolling buck crossing your scent trail.