I start price shopping at the 2 locally owned shops and then campare prices with DSG and Gander. If the price is close (within a few bucks) and they have what I want, then the local guy wins.If there is a major price difference or the locals do not stock the item....may the best man win! Last year I felt really bad because Ibought my Diamond Triumph bow from Bass Pro. The reason was a no brainerbecause I had won $400.00 in gift cards. ButI had my local guy set it up and tune it for me. He is a Bass Pro dealer that offers a 10% discount on anything in their catalog. I work for a locally owned company and truly appreciate what it means to keepour purchaseslocal. I would say the majority of my purchases are local.I have 2 excellent shops within 3 miles of my house but neither one has a bow range.