While I'm a custom rifle builder by profession,I'm not trying to mislead you when stating that a custom rifle is WAYYYY better than factory rifles. With a custom rifle,you will get for your money hand fitting,extremely tight tolerances,top quality materials/parts,stock,etc fitted exactly for YOU,lifetime pride of ownership,and confidence that only comes from a very accurate rifle where you know the bullet will hit exactly where you aim. Of course there are countless "levels" or options,you may choose anywhere from mild to wild in regards to weight,caliber,appearance,and of course,accuracy. The factorys do a wonderful job at turning out good shooting rifles,they are still mass produced-where as a custom rifle is built to your exact specfications and hand fitting the factory cannot afford to do and still be competive in price.
I honestly believe every rifle shooter/hunter deserves at least 1 totally custom built rifle in their lifetime.