Haven' t seen one myself but from what the folks that attended the ATA show said they seem to pretty well put together. Archery Research is a PSE company. I do agree that they seem to possess several characteristics of not only Bowtech (in terms of the limb/riser design) but also Mathews Straightline Maxcam of recent years.

Smart marketing and design in my opinion. Take a popular design or series of designs and market it under a new company.