I paid $219 and some change for my Ultra Deluxe 12 ga, but I got it used at a local gun shop I trust. I didn't try to haggle on the price either. I traded in a few guns to get it and a scope and other stuff. They did me pretty good on the trade ins so I paid what the tag said. I think new they were going for like $280 or so. This is for the deluxe, not the standard brown wood version. And it's a small shop. Your price sounds about right, especially for a big chain store or something.
I think you should get a handy rifle instead

.
Paul