Not all companies necessarily want to be the biggest, many of them concentrate on simply being the best, and selling products to a smaller market of serious hunters (willing to spend $$$ on superior stuff).
If they didn't want to grow they wouldn't be at every ATA show, Shot show, etc... trying to get newdealers to carry their products. They wouldn't be selling it on the webnation wide.Not many dealers are going to make the plunge when there is no marketing support from the manufacturer.
They don't have to sell to the mass Cabelas and Walmarts but if they aren't marketing and advertising then even the small mom and pop stores aren't going to be willing to carry their items because they aren't going to move them.
I talked to ASAT at this years ATA show and really tried to get ASAT in our two stores but none of the others responsible for buying wanted to go with them simply because there is no marketing support. I know it is a superior camo and so do the others working here but without manufacturer advertising support it will sit on our shelves for years.
In my experience, the companies that were started by "Salesman" are typically advertising and marketing driven. Not saying they may not have a great product, but "numbers" are the focus.
Salesmen make money. What's wrong with marketing the product that you produce. Isn't that the point???????? Don't you want to move numbers of product and make money? If not then why be in business?
If I have a great product that is superior to others on the market (which is the case here) then why wouldn't i want to get it into as many hunters hands as possible?
I'm proud to have Gray Wolf Woolens as a sponsor of our video production. The reason I'm sponsored by Gray Wolf is because I simply won't wear anything else.
I would be proud as well becasue they make absolutely superior clothing. But, and don't take this the wrong way, How many people know who you are and know who Gray Wolf Woolens is? Unfortunately not too many.