Not all companies necessarily want to be the biggest, many of them concentrate on simply being the best, and selling products to a smaller market of serious hunters (willing to spend $$$ on superior stuff).

In my experience, the companies that were started by "Salesman" are typically advertising and marketing driven. Not saying they may not have a great product, but "numbers" are the focus.

Other companies are started by "engineer" minded people who concentrate on product development, design, etc... Often times, this is the difference in how a consumer may view a corperate stratagy anyway. If you can provide a superior product or service and make good money doing it, you're often better-off staying small and profitable, compared to dropping you're pants to get into the big box stores, and go after the mass-market. This is just an opinion of-course!

I'm proud to have Gray Wolf Woolens as a sponsor of our video production. The reason I'm sponsored by Gray Wolf is because I simply won't wear anything else. The best fabric / construction / and "fit" of any clothing I've ever used, and I've used plenty! I made a joke to Jeff Aulik at Gray Wolf when we first started talking about a sponsorship that if he didn't sponsor us, I would simply not have a clothing sponsor because once you've hunted with Gray Wolf gear, nothing else even comes close!