If those of you who own it, and feel that it works, thats your opinion. If it seems to work for you, good. Movement/sound is what seems to give me away. Never smell. In fact there are times where i will find my dog laying on my hunting jacket and end up with his hair all over it.Doesnt seem to hurt my hunting one bit. I hunt on the ground and walk a good amount for mule deer/elk. Never hunted from a high tree stand. I'll usually take some sage brush, crush it up and rub the scent on my hands. Great relaxing smell to sage.