Shallow (20 feet or less)water- small mouths I like twister tails, senkos, top water like Pop Rand small crank baits.

Deep water smallies I like carolina rigs or drop shots.

Largemouth I love to fish spinner baits around the weeds and buzz baits.
Rubber worms texas style is another favorite way I fish.

Northern Pike is mostly large crank baits.

I don't try for lake trout or salmon much anymore but I used to use spoons fished deep behind a downrigger.

Panfish in summer is usually small jigs, or tubes fished under a bobber.