looks like a bass assasin or a fluke, rig it weight-less and weedlesswith a good size hook 3/0-5/0 and cast it out and twitch it along, deadly bait for bass, i like to throw them out and let them sink about 6" to a foot and twitch it about a foot, let it sink and repeat back to the boat/fisherman, the action is great, and when a bass hits it they generally hold it pretty good

good luck awsome baits