invention/technique/improvement to hit the turkey hunting market within the past 10 years???

Personally, I've got to give my nod to the internet. Not only can we discuss strategies on message boards like the BBS, but we have access to numerous custom call manufacturers and competitive hunting suppliers. I've got a long list, but I have to place the internet and its instant access at the top.

Let's hear from everyone else on how hunting old longbeard has improved the last decade, with your choice for the best improvement.

S&R