Or for $199 you could get the Alaskan Guide series in the same power or a Leupold VXI. All three would have slightly better optics than the $90 pine ridge model. The Pine ridge models are about like a mid priced simmons or bushnell. Actually from the looks of them and the reticle choices my guess would be they are made by Simmons.
Still not bad scopes though, I have never owned a pine ridge model but I have looked at them and have shot guns that had them. I do own an Alaskan guide model scope though and am very happy with it. It is a high power varmint model though.
And with buying it from Cabela's the warranty will be very good if anything were to happen. My advice would be if someone wanted a cheap scope like a BSA or or something would be to get it from Cabela's because they will back it up with no hassles regardless of who made it. That being said BSA has really good customer service, I know a few that have had to use it. I would prefer not to use it though

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Paul